I’m a researcher, designer and innovator, passionate about solving problems and impacting people through empathetic research, design, and social innovation. I enjoy using my skills and human-centered approach to identify problems and uncover insights that lead to solutions that truly make a difference in peoples’ lives.
MY JOURNEY – WHY I LOVE WHAT I DO
I first fell in love with qualitative research working within the advertising industry. I enjoyed the challenge that came with learning about people, synthesizing data and uncovering insights to form a strong communication strategy. However, as I collected data on people’s values, wants and needs, I saw an opportunity to do more than market products that already exist. I saw an opportunity for innovation – to work with people to improve products, processes or services to solve problems and make lives easier. From then on, I searched for ways to use my skills to make a difference in people’s lives – big or small.
Whether I am conducting research to enhance an interface, interviewing individuals to uncover problems to solve, or facilitating a workshop to improve internal processes, my focus is on the users. How might we work together to make their lives easier?
MY LIFE OUTSIDE OF WORK
Outside of work, you may find me working on my latest creative project, exploring hiking trails with my dog, or planning my next vacation.
